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20/06
2019

FETICHE in PARIS: COLLABORATION with ZIQ&YONI PRESENTATION PARTY

On June 19, as part of Men's Fashion Week in Paris, a presentation of a collaborative collection of accessories by FETICHE and Ziq & Yoni, one of the most progressive Russian “street wear” brands, was held. The brand is already represented at such international venues as ASOS, Selfridges, Luisa Via Roma, Aizel, Leform.
The SS20 “ZENERATION” collection is dedicated to the new Z generation, which denies the usual standards of the fashion industry in particular and beauty in general.
The pop-up presentation was held right on the street, without a podium or guests, right before the show of a luxury brand. This kind of format better than the rest illustrates the brand’s idea of mass fashion, free of the framework of an elitist culture.
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